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Chip Glossary

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Welcome to Chip, the #1 platform for dropshipping and print-on-demand!

Before you get started setting up your online store, you should get familiar with Chip’s key terms:  

General Terms

These terms apply to both dropshipping and print-on-demand. 

Custom Domain 

  • Custom Domain. Unique, branded URL for your online store. If you don’t own a custom domain, you’ll sell your products on our marketplace, Learn How to Create a Custom Domain.
  • Custom Navigation. A custom arrangement on your navigation bar that shows products from your chosen category tags. Learn more about Custom Navigation
  • Custom Tags. Tags created by you. You can name your tags by themes, trends, fashion styles, etc. 
  • Product Collection. A Product Collection appears on your home page and highlights your chosen storefronts’ top four best-selling products. They feature one banner image with custom text. You can add up to nine collections on your home page.

Average Order Value (AOV) 

A metric that measures the average number of items per order placed in your store. Read about How to Increase your AOV

Automated Sales Engine (ASE) 

Chip’s marketing tool to promote your campaigns through numerous channels to help you make additional sales. We promote your campaigns through: 

  • marketplace
  • Third-party marketplaces
  • Site-wide automated upsells
  • Promotional emails sent to past buyers
  • Google display ads (coming soon)

Read more about ASE and How to Track your ASE Profit.

Bundle & Save

Discount applied to two products when they’re bought together.  

Frequently Bought Together 

The option to bundle two or more related products, with a discount option coming soon.


Feature to sell additional products to current customers. There are different Upsell types, such as recommended items, email marketing, limited-time offers, and ‘Add to Order’ popups. Read more about all our Upsells options.


A withdrawal of your available profit after you’ve made sales with your Chip store.

Referral Program 

A program for sellers to invite people to sign up for Chip and earn money from the referred seller’s sales. You’ll get 25 cents for every sale made by a referred seller in their first three months. Learn more about our Referral Program


  • Dropship. The process by which a seller (you) takes an order from a customer and passes that order to a supplier or retailer (Chip), who then ships the ordered product directly to the customer.
  • Supplier. A company that makes, distributes, and/or sells products. Our current supplier is AliExpress. 
  • Retailer. A company that sells products from suppliers to customers. At Chip, we’re your retailer. 
  • Seller. Owner of a Chip store. That’s you!
  • Customer. The person who is buying the product from your Chip store. 
  • Cost. The value that the supplier charges a retailer (or seller) for a variant.
  • Price. The value that a retailer (or seller) charges a customer for a variant.
  • Listing. We use two definitions: 
    • The process of linking a product (and its variants) to a store 
    • The link itself, which connects a product (and its variants) to a store
  • Variant. A version of a product.
  • Option. A unique attribute associated with a property that creates different variants of a product.
  • Product. A group of variants that share the same characteristics. 
  • Property. The attribute of a product that has different options that make up the different variants. 

Learn more about Dropshipping with Chip.

Print-on-Demand (POD)

  • Print-on-Demand. Also known as POD, is a business process during which items are printed only when an order has been made.  
  • Artwork. The design you’ll upload to place it on a product. We support .png files with a minimum DPI of 150.
  • Campaign. A set of products that share the same artwork. When uploading your artwork, you can choose what products to add it to. Campaigns can have a range of product colors and pricing. Learn How to Create a Campaign.
  • Campaign Title. Campaign field to add the name of individual campaigns. They shouldn’t exceed 50 characters.
  • Campaign Description. Campaign field to add product specifications or campaign details, such as payment and shipping information, disclaimers, and more. Learn How to Optimize your Campaign Details
  • Storefront. A grouping that showcases related campaigns with a common theme. Learn How to Create a Storefront. For example: 
    • Dog Lover Gifts
    • Cool Animal Lover Shirts
    • Gifts for Dog Moms
  • Category Tags. Keywords used to categorize your campaigns. They help customers navigate through your store more easily and find similar products. Learn more about Custom Tags
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