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What is Facebook's Conversion API?

TL;DR: Facebook’s Conversion API offers better data-tracking accuracy of buyers’ behaviors. If you want to learn more about your buyers’ interests and behaviors, Facebook Ads is one of the best places to go. However, with Apple’s iOS 14.5 release, Facebook needed a way to help advertisers track KPIs while respecting consumers’ privacy. Keep reading to […]

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Introducing Chip

Dear Chip Community, Welcome to Chip! TeeChip started out as a custom t-shirt service, but our name hasn’t kept pace as we’ve grown. With your help, we’ve become the leading ecommerce platform for print-on-demand goods. We’ve also introduced exciting new services that help you advertise your business. A service that has expanded so far beyond […]

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Apple’s iOS 14.3 Privacy Policy and the Facebook Audience Network

Apple’s new privacy policy severely limits Facebook’s ability to personalize ads for iOS users on third-party apps in the Facebook Audience Network. Ads from Chip sellers on Facebook and Instagram are not affected by this change. However, advertisers who have campaigns that are opted-in to the Audience Network will need to make changes to reach […]

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