As the owner of an ecommerce business, there are a few moments more exciting than when an order shows up in your records - the exception, in most cases, being a particularly large order. Obviously, larger transactions are more desirable and better for business. Figuring out how to increase the chances of that happening, however, may prove more challenging.
Chip offers great margins and product variety, and one of our biggest goals has been to help our sellers increase their average order volume (AOV). We looked at our successful seller data to share some of the best tactics to drive your AOV.
Our post-purchase upsell has consistently reported great results, so we added a similar upsell earlier in the buying funnel. Once a shopper adds an item to their cart from the buy page, the first product found in an associated storefront gets displayed. If no associations have been made, the modal will not appear.
Shoppers will see it under the following conditions:
Making the customer experience as seamless as possible is an easy way to encourage a purchase. But how should we treat behavior blatantly opposite to buying—removing an item from the cart? We introduce a small dose of friction by asking them to confirm the removal.
This warning modal is displayed when:
When a shopper adds an item to the cart, they probably like the design. With that in mind, we wondered if that preference was strong enough to encourage a last-minute addition on the cart page. So, we added an option for buyers to add matching items to their cart. Currently, the options are limited to mugs.
Matching items are displayed under the following conditions:
Taking another page out of our post-purchase upsell flow, shoppers also see an embedded upsell on the cart page. The first product from the storefront associated with the first item in the cart appears, and when the buyer clicks the “Add to Cart” button, the standard “Add to Cart” modal comes up.
The embedded upsell shows under the following conditions:
Research has consistently found that certain neurotransmitters are released when we complete a task. That’s the psychology behind progress bars and why they work - shoppers are eager to complete the bar to earn a prize. In this case, the prize is free shipping. By encouraging customers to complete the bar, we can entice them to add more items to their cart!
The free shipping bar is displayed under the following conditions:
When a shopper visits the cart page, they’ll see a modal that prompts them to consider adding more items to their cart.
Shoppers will see this every time they visit the cart page provided the following three conditions are true:
In order to enable these features for your custom domain storefront, be sure to go to do the following:
To ensure the features work correctly, don’t forget to:
It’s an occasion to celebrate whenever a shopper makes a purchase from your store, but the volume of each purchase also matters. Purchases are supposed to offset your cost for acquiring the customer in the first place, so why wouldn’t you want to maximize the potential of each shopper buying more?