Christmas is just around the corner, and one of the year’s biggest-selling opportunities is coming with it. For 2021, Deloitte is expecting an 11-15 % increase in ecommerce holiday sales compared to last year. Furthermore, 73% of shoppers plan to buy clothing and accessories for themselves.
There are three months left, and most people start with their Christmas decorations right after Thanksgiving, which falls on Thursday, November 25th this year. Some are even starting to decorate after Halloween! That is why we recommend you start uploading your designs by early October.
If you haven’t prepared your POD store yet, take this as a sign. Keep reading to find the best Christmas 2021 trends and marketing tips to launch your sales!
When working on your designs and creating your ad campaigns, think about who’s your customer to improve your sales opportunities. Consider some of the following audiences:
We’re excited to share that we’ve added some new, festive products to our Product Catalog. These seasonal-inspired items are here just in time for the holidays - check them out:
Get $1 off single ornaments and $2 off ornament sets (3 pieces) from now until 23:59 November 30 PST. Discount applies to base cost and 3k base cost only.
Unsure of what products to sell this Christmas? These are our suggestions, along with some design inspo!
Personalization is the final touch to a great gift, so go crazy with our personalizable feature, and let your customers give their gifts a personal touch!
Did you know that we’re preparing a Customily integration? Follow us on social media to stay tuned!
Lockdown might be over, but the pandemic and its memes aren’t. Don’t forget to add fun designs around the theme, including ugly face masks with hilarious mouth or lip designs.
Pro tip: Be careful with the wording on your designs! Remember that some words are against Facebook policies, so you want to be safe to avoid affecting your ad campaigns.
Update your website
Add a festive look to your custom domain! Update your banners, text, and collections so they embrace the snowy feeling. Give an extra touch with the Christmasy mockups we’ve created.
If you don’t have a custom domain yet, what are you waiting for? Get yours before the Holiday season!
Flash Sales + Discounts
Flash sales are a highly effective marketing strategy, so consider creating limited-time offers for the holidays. In addition, you can prepare holiday discounts for early shoppers.
Don’t forget to add catchy copy on your main banner, so shoppers see your discounts as soon as they arrive on your website!
As we’ve shared before, returning users are more likely to buy than new visitors, so preparing retargeting ads is one of the smartest things you can do.
Social Media Ads are your Friends
TikTok might be hot, but 37% of Gen Z get their shopping inspiration from Instagram, so don’t forget about the original social media channels.
Psst, did you know Chip is an official partner with Google Shopping? Learn how to prepare your Chip account for Google Shopping.
The last months of the year are crazy for the ecommerce world, so make sure your customers get their orders on time: