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Boxes of niche products for dropshipping with parachutes around the globe

There’s never been a better time to start a niche dropshipping business.

As Chip is bringing dropshipping up to speed with the print-on-demand industry, sellers can now also make money online by sourcing trending products from AliExpress without paying for stock upfront or having to store inventory. Plus, like Chip’s print-on-demand services, payment processing and customer support are on our side!

If you’re excited to start your dropship ecommerce business, it’s essential to know how to pick a dropshipping niche to build your ecommerce store around. Learn how to select the best AliExpress niche products to start selling to your customers!

What is a niche product?

In dropshipping, a niche product is a product subcategory or a group of subcategories that you can sell to a group of people with the same interests and passions. This is also known as a niche market.   

Are you a POD seller? Check out 10 Print-on-Demand Niche Market Ideas.

Benefits of building a dropship store around a niche market

The best niches for dropshipping in 2022

For 2022, a seller’s challenge will be curating which product categories are worth adding to their store since more than 100 million products are currently available for sale at AliExpress. Get ahead of your competitors by learning how and where to spot emerging market trends! 

Picture showing toys and other niche products for dropshipping
Don't miss out on this year's top trends for dropship!

For 2022, a seller’s challenge will be curating which product categories are worth adding to their store since more than 100 million products are currently available for sale at AliExpress.  Get ahead of your competitors by learning how and where to spot emerging market trends! 

Where to spot niche products for your dropshipping store

Every dropship seller will grow to have a preferred method to research and identify product trends; it’s a matter of relevance and preference. But, we advise you to try several first, so you can explore each platform’s and tool’s potential. Here are a few you should check out!

Social media & online communities

Trend sites

Product search volume

Creating a profitable dropshipping niche store

Contrary to building a store around a single product, building your ecommerce store around a niche will increase your chances of succeeding in the ecommerce world. However, it's also crucial that you filter products and suppliers to maintain product quality and consistency while your store is profitable. So, make sure you: 

Also, don’t forget to check out our blog post on How to Select a Dropship Product.

Top 10 dropshipping niches for 2022

Woman sitting with her dog and niche product pet toys

1. Pet supplies

Since the beginning of 2020, the rise of furry companions in consumers’ households has radically increased. And that means they need new beds to sleep in, toys to play with, and pet apparel to fabulously stroll in.

Woman standing dressed in a fabulous bright fuschia suit and t-shirt.

2. Dopamine dressing

We’re ready to be seen! As segments of the population are gradually going out again, consumers are leaning into distinctive feel-good colorful clothing, footwear, and accessories to express themselves. Despite the change of seasons, color-filled items are expected to rule in 2022.

Smiling teen using smart tech devices, great dropshipping niche products

3. Smart tech

It's incredible the impact that minor tech upgrades can have on consumers' daily life. Consider offering cool smartphone accessories, cool earphones, and wireless chargers.

Happy baby playing with toys, one of the best niche products to sell

4. Baby fever

The world's current state has influenced this year's baby boom. As a result, more babies will need cute outfits, educational toys, and lots of items for their parents to make homes baby-friendly and baby-proof!

Mother and young daughter playing while cooking with kiitchen supplies, the best niche products for dropshipping

5. Kitchen supplies

It’s no secret that experienced home cooks and newbies alike have been hanging more inside the comfort of their homes. As a result, many have found the inevitable inspiration to up their cooking skills and extend their recipe repertoire. Find products that can help out in the kitchen!

Woman training with exercice equipment,a great niche product to sell for 2022

6. Sporting goods

Fitness and wellness products are booming and are expected to continue doing so. Build a store around a specific sport or become a niche’s go-to supply for trendy sporting attire and accessories.

Three kids dressed up in Halloween costumes, a seasonal niche products to sell online

7. Holiday costumes

Playing dress-up isn't exclusively for kids. Offer an extensive selection of holiday costumes for the entire family. If you don't want to rely on a specific holiday like Halloween, you can rotate and update your products throughout the year to consistently deliver the best costumes to your clients.

Outdoor toys are one of the best dropshipping niches for 2022

8. Outdoor fun

Get the most entertaining outdoor items in your product selection, like trampolines, kiddie pools, giant outdoor board games -you name it! Turn your store into a reliable source of outdoor entertainment.

Woman using a beauty product, one of the best niche products for dropshipping

9. Beauty at home

Just because we've gotten used to staying at home doesn't mean our beauty routines have to suffer. On the contrary, self-care is essential, and it’s vital consumers have everything they need at home to keep their beauty routines on point.

Clean and tidy home office space using organizers, a great niche product to sell online

10. Obsessive-compulsive organization 

The truth is that most of us aren't minimalists but still enjoy a clutter-free home. However, messy souls need a hand. Offer space-saving organizing containers and accessories for your customers to keep their homes clean and tidy. 

Launch your Chip Dropshipping niche store today

Now that you’ve uncovered what it takes for successful dropshippers to run a profitable ecommerce business, it's your turn to research, identify, and launch your product ideas! 

Check out our How to Create a Dropship Listing blog post to start selling your first niche dropshipping products.

Mother, father, son and daughter wearing matching family outfits with inspirational quote designs.

The beauty of catering to niche markets is that they can be really, really profitable. Focusing on a niche instead of trying to sell to everyone is a win-win for sellers and customers alike.    

A niche market is a segment of a larger market defined by the audiences’ unique preferences, interests, identity, or needs, making a niche audience’s product preferences different from the rest of the market.

It’s essential to keep in mind that each niche will require different products that will be bought for different reasons. So, make sure you cover your niche audience’s needs, offer them the best print-on-demand products in the market, and let them add the final touch with Chip’s personalization tool.

When designs are created with your customers in mind, your products will resonate more with your niche audience and feel more authentic. Defining your niche market will also make your social media ad campaigns easier to target because accurate targeting will naturally lead to higher conversion rates, and that’s excellent for business.

Benefits of niche businesses

More than a custom t-shirt

Plain custom t-shirt waiting for you to upload your artwork.
Start selling the best print-on-demand on the market

Spoiler alert! You can never go wrong with a custom t-shirt! One custom t-shirt is worth a thousand words. 

To be honest, t-shirts of all kinds are suitable for virtually any occasion. However, custom t-shirts aren’t the only print-on-demand products you can offer to potential customers, so you’re gonna want to take some notes on what’s next...

Niche audiences

Niche audiences are extremely valuable to sellers because they’re often very engaged with their hobbies and personal interests. Customers are more likely to purchase an item from you if the designs and messages align with their values and overall worldview.

If you haven’t decided on a niche yet, here you can find ten ideas to sell popular print-on-demand products successfully to a specific niche audience. Take notes!

1. Matching family outfits & gifts for couples

Matching family outfits and gifts for couples with custom designs.
Add matching family outfits and matching t-shirts for couples to your store.

Matching family outfits are great to have in handy for camping trips, parties, and the holidays. Consider every relationship there is in a family and add a design about it.

For example, you can have a design about bonds between a mother and daughter, a grandfather and grandson, sisters-in-law, brothers, cousins - there’s just a lot to cover there!

In addition, gifts for couples are a plus to have in your online store. Think about adding custom hoodies or matching t-shirts for couples with loving phrases to acknowledge and share the love birds’ thoughts on their significant other. Couples tees are adorable!

Products to start with:

2. Birthdays & zodiac signs

Birthday-themed and zodiac-themed print-on-demand apparel and accessories.
Catapult your niche business with these inspiring niche market ideas!

Arthur C. Clarke once said, “I don’t believe in astrology; I’m a Sagittarius, and we’re skeptical.” Of course, birthdays are always cool to celebrate, but when it comes to astrology, let’s just say it’s a trending topic right now. 

Customers love to show off their so-called astrology-themed characteristic traits, and it’s going to be your job to put that on a custom t-shirt or any print-on-demand product for that matter. There are 12 months and 12 zodiac signs, so you have a lot of material there already. So, let’s get to work, Capricorn!

Products to start with:

3. Fitness & wellness

Best personalized fitness gifts! Print-on-demand workout clothes and accessories.
Add Chip's best-selling workout apparel and accessories to your ecommerce today!

If you’re going with the fitness niche, you’ve just hit the jackpot! Working out isn’t just to stay active and healthy, it’s a lifestyle, and customers aren’t going to let anybody walk past them without making that loud and clear.

Luckily for this niche, you can offer your customers the best print-on-demand product selection for them to share their devotion to their workouts. Whether it’s on their activewear, footwear, or drinkware, fitness newbies and enthusiasts will want to see it printed all over their belongings.

Products to start with:

4. Hobbies & passions

Print-on-demand apparel and accessories for people who love to cook.
Upload hobbies-inspired artwork that call to your niche’s passions!

Targeting a hobby niche screams success if you also happen to be into that hobby yourself! Create designs for cooks, ballet dancers, skaters, and painters. Or what about brewers? Passion sells!

Remember that the nature of a hobby is that it’s a fun activity that people enjoy in their leisure time. After all, customers are more likely to purchase your products if they have positive feelings associated with that activity!

Products to start with:

5. Animals & pets

Home and living, apparel and accessories for animal lovers and pet owners.
If you are an animal lover yourself, try this niche business idea, you won't regret it!

Be pet-friendly! Both pets and owners can enjoy your products in this niche. You can be as specific as you want. For example, you can feature dogs and cats designs on your online store or choose to cater to cat lovers if that’s what you prefer. 

If it’s not pet owners you want to delight, make your store animal-themed and include wild animal designs, sloths, flamingos, and unicorns - all of which are popular these days. You can also mix it up and just have animal prints on a variety of custom-printed products.

Products to start with:

6. Food & drink

Incredible products for the foodies' niche. Classic tees, aprons, pint glasses, wine tumblers, and leggings.
If your life revolves around food, the foodies' niche might be the one for you!

Once a pizza lover, always a pizza lover! This one goes for the foodies! Create delicious designs to pay tribute to your customers’ favorite-favorite food and drinks.

Wine lovers are also a niche that continues to rise, and the same goes for people in awe of Japanese cuisine. So, don’t be surprised if designs featuring our love for merlot, sparkling wine, or sushi become your next bestseller.

Products to start with:

7. Professions & occupations

Custom apparel and accessories with occupation-themed designs.
Everyone brings something to the table, and this niche market celebrates that!

What do you do for a living? Haven’t we all been asked that question at one point or another? Create designs that celebrate a specific job. Think about nurses, doctors, or firefighters, for example.

The cool thing about this niche is that friends and family get to buy your products as gifts for their loved ones cheerfully, and the recipients will be thrilled to wear them. So write out of a list of occupations, choose a couple, add your designs, and start selling!

Products to start with:

8. Charities & non-profits

Print-on-demand apparel and accessories to support causes and activists.
Stand up for what you believe in and let others do the same with your products!

Raise awareness about noble causes your customers care about and support fundraisers for charities and non-profits organizations. In addition, you can add words of encouragement to your designs to stand with those going through tough times.

Add designs made for cancer survivors, parents with autistic children, or animal rescuers. Consider offering custom products to activists so they can wear them daily, to parades and events to support causes like the feminist or LGBTQ+ movement.

Products to start with:

9. Special holidays

Custom apparel and accessories with holiday-inspired designs.
Offer Chip's best-selling products with seasonal and joyful designs!

‘Tis the season to be jolly! Well, not quite, but you better start planning ahead of big shopping holidays and annual celebrations. Scan your calendar for upcoming holidays and start adding holiday-inspired designs to your product selection.

You can jump on some of these popular holiday trends besides Christmas or Thanksgiving. For example, there’s Saint Patrick’s Day, Easter, Mother’s Day, 4th of July, and Halloween, to name a few. The trick is to start running your Facebook ads ahead of time to lure more customers in.

Check out our Facebook Dynamic Ads Breakdown blog post to better your niche marketing strategy and reach more customers.

Products to start with:

10. Inspirational quotes & jokes

Hilarious classic t-shirts, stickers, wall clocks, notebooks, comforters with jokes and inspirational quotes.
Share humor and inspo through Chip's best-selling print-on-demand products and watch your sales rise!

If you find a niche in humor, one thing’s for sure, you’ll have lots of fun. You can go from basic dad jokes to sophisticated, hard-to-understand nerdy insults. Yes, humor goes both ways. Items with jokes make perfect gifts for family and friends.

There are also the daydreamers, and these customers like to get inspired wherever they go. Add deep quotes to apparel, accessories, and home and living items. Seek inspiration on Pinterest or Instagram. 

Insider secret: Quotes and jokes designs are the easiest to create as they don’t require advanced graphic design skills. But don’t let your design skills scare you away; check out our blog on How to Create Artwork Like a Designer.

Products to start with:

Bonus niche - Decade inspo

Custom products with designs inspired by past decades.
Chanel the exquisite style of past decades through colorful designs and prints!

Oh, did we say ten? Here’s an extra print-on-demand business idea for you to seriously cash in on! If you thought of the ’50s when you heard retro, well, think again! 

Yes, the ’90s were three decades ago, but trends come and go, and if one thing is for sure, it’s that they’re definitely back! So, don’t be afraid to give it a go with a print-on-demand product collection with the ’90s, '80s, and '70s-inspired designs! 

So, what’s it gonna be? Hip-hoppy designs to honor the 90’s? Colorful 80’s inspired leggings, perhaps? Or '70s inspired psychedelic prints?

Products to start with:

Selling opportunities for print-on-demand products

By now, you’re everything but low on new ideas to create or expand your ecommerce business. You can go with matching family outfits, matching t-shirts for couples, or custom hoodies for foodies. The opportunities are endless!

When starting a niche business, be as specific as you can! For example, if you are targeting pet owners, don’t stop there. Say you choose to go with cat owners. Then, go one step further and create products for siamese cat owners. And just like that, you’ve got yourself a curated niche.

Now that you are an expert on print-on-demand business ideas, it’s time you take advantage of every selling opportunity that arises. There are big cash selling opportunities all year round, so make the best out of them! 

Explore the full extent of Chip’s product catalog to get more ideas for your niche business. Also, be sure to check out our insightful print-on-demand products’ selling guides and marketing tips to take your ecommerce to the next level. 

Create a Dropship listing

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