Welcome to the fascinating world of online video! Over the last decade, YouTube has positioned itself as one of the most important entertaining communication channels and essential for every business marketing strategy.
Regardless of its huge audience, it can be challenging to engage with viewers sometimes. Whether you’re getting started on the platform or are wanting to grow your community, keep scrolling to get more insights and tips to build a successful channel!
With two billion active users worldwide, this giant is the second largest search engine as it combines the effectiveness of SEO with a dynamic content format like video. This makes it attractive to creators and consumers alike, as they can easily find a wide variety of videos that teach or entertain them.
As you can see above, nearly every buyer checks on the specs and reviews of products before purchasing them. We hope you’re taking notes of this!
Knowing what your audience is looking for can help you create videos that are related to your products while mixing in other educational or entertaining elements that boost engagement:
Nowadays, customers are looking for the best options when it comes to online purchasing. Sharing reviews on YouTube is an excellent way to showcase the functionality and design of your items while driving traffic to your dropship store.
Here’s an example from Epicurious, where an expert designer reviews five modern kitchen gadgets:
✍? Pro Tip: Consider ordering some of your products and share a fun review! This way, you create excitement by showing your customers what they’ll be receiving when buying from your business.
Tutorials and hacks can keep an audience engaged for hours. How-to videos are the second most popular kind of content on the platform. Take your time to think of topics related to your products and talk about them or create a playlist with step-by-step videos that include your goods.
Check on this video from Ayesha Mariah, where she teaches her subscribers how to create the perfect eyebrows using an eyebrow stamp stencil.
✍? Pro Tip: These videos are perfect when offering beauty and health products, tools, and gadgets!
Consider that more than half of viewers are looking for entertaining content. This is the perfect opportunity to start selling without “actually selling.” Be clever and try to subtly incorporate your products with an entertaining series of videos.
Relaxation videos have blown up on the internet recently, like this one from Sand Tagious, a channel with more than 4 million followers:
✍? Pro Tip: Keep an eye on trends and decide which ones you can join! For example, ASMR videos work great if you offer anti-stress products on your Chip store.
Have fun trying out these ideas and pick which work best for your community! Remember, all of them have to be focused on your brand and products.
It’s not only turning on the camera to start filming, you must have a shooting plan! Here are a few guidelines to follow when creating yours:
A script is the backbone of your video, so try to be as descriptive and detailed as you can. This way, when you’re shooting your scenes, you know exactly what you have to do and what’s coming next.
YouTube is all about visuals, and with more competition in the realm, you have to step up:
Now that you know how to record and edit a winning video, it’s time to talk about its distribution. Just as any other social media channel, there are two ways you can promote your content, organically or paid.
Depending on your budget, preferences, and marketing strategy, you can make the most out of these tools:
Last but not least, here are some bonus tricks to improve your YouTube game:
✍? Pro Tip: Check out our marketing tips for Dropship stores for more strategy ideas.
We’re sure you’ll be applying these tips and continue to test and optimize your channel to successfully conquer the world of YouTube and make your community grow.