Competition is no longer something to be afraid of, yet it is an inspiration source. Knowing other players are offering what you sell validates the fact that a niche wants to buy it.
When you’re first getting started or are looking to renovate your business, it is interesting to see what your competitors are doing to identify what’s successful for them and replicate it for your store. Of course, with your personal touch.
Spying tools are marketing tools that help you check on your competitor’s digital performance, just like real espionage. A well-done analysis allows you to identify their weaknesses and strengths to find business opportunities, as well as spotting best-selling products to dropship.
Remember: These tools are for informational purposes only! Stealing work from another seller is considered unethical.
Not all tools are equal, and this is where the magic happens. It doesn’t matter what your budget or purpose is, you will find a platform that fits. What kind of information can you get from spy tools? Here’s an overview:
There are a ton of platforms that do the trick, but our team has reviewed them and came up with a list of the best spying tools for ecommerce based on the data they collect.
Constantly refreshing your store generates expectancy and projects a very up-to-date image among your customers. Spy tools can help you identify trendy products before anyone else! So you might want to check out these first:
Our Power Sellers have revealed their deepest secrets, and these are their favorite tools for product research:
Don’t worry if you’ve gotten a bit blocked creatively, checking on successful POD products can help you expand your horizons. Keep an eye on what’s buzzing with these two:
New to the advertising world? About to launch a new campaign? Get some research done first. These are two options to work with, depending on your budget:
Keep an eye on high-converting ads in the industry, track and find ad ideas and queries to optimize your strategy across different platforms. This tool is free to use but offers three different paid subscriptions you can choose from.
Find successful campaigns filtered by keywords, advertisers, and publishers to discover ad trends, traffic sources, and browsers targeted. But that’s not it, AdPlexity also helps you track profitable ecommerce products and stores. It offers a single plan with a $199 USD monthly fee.
Pretty cool name, right? And that’s exactly what this tool is all about. Analyze your competitors’ ad copy effectiveness, SEO and PPC keywords, and search rankings on Google and Bing. Insights like this can only guarantee higher traffic, more qualified leads, and an increase in your conversion rate. Start monitoring for free or select one of their four paid plans.
Get inside your competitor’s mind by checking on their traffic, promotion strategies, and keyword and backlink gap. Find keywords to work with, track brand mentions, and analyze the performance of your accounts vs. theirs. Create an account for free or get access to their insanely professional features by subscribing to one of their plans.
✍️ Pro Tip: Include essential keywords in your Custom Domain to boost store traffic. Learn how to do it on this blog post!
Bring up the stalking skills and make them pay off. Take your time to research, add winning products your niche will buy and identify growth opportunities for your business across all channels.