As a Chip dropship seller, we know that promoting your store and marketing your products is at the top of your list. Top-selling dropship sellers have found a way to increase their conversion rate through their digital marketing and sales strategy, and we want you to do it, too.
Your dropship store’s conversion rate is the percentage of potential customers who visit your website and complete a purchase. So, how do you turn your dropshipping store into a high-converting website? First, ask yourself these three questions:
What are your dropship’s store sales goals? First, define what success will look like for a dropship store like yours. Having a crystal-clear goal will help you align your marketing and sales efforts to promote your dropship store in the most effective way possible.
Who is your target niche? Identify which unique market segment you want to reach and turn into loyal customers. Consider that the more specialized your dropship store is, the easier it will be to promote and acquire new customers.
What is your unique value proposition? Communicate clearly what differentiates your dropship store from your competitors. Focus on your potential customer and highlight the benefits of getting a product like yours from your dropship store.
Once you’ve answered these questions, it’s time to spread the word and ensure your potential customer base finds your dropship website easily. Up next, five proven ways to promote your dropshipping ecommerce and get higher conversions!
Legend says that the Google Algorithm considers more than 200 factors when ranking a website. So, you can’t really ignore Search Engine Optimization (SEO) if you own an ecommerce website. SEO can do wonders for your online business when done right!
Thinking and writing SEO-friendly will undoubtedly score you some points with Google’s Page Rank Algorithm, ranking your dropship store higher on the Google Search Page and displaying it above your competitors’ websites.
Naming your products accurately will help potential customers easily discover what they’re looking for on search engines. Additionally, correct descriptions of your products will ensure the customer that your product is exactly what they are looking for.
Identify keywords (high in monthly search volume) that are directly related to your dropship product. You can conduct insightful keyword research using free tools like Google Trends and Google Keyword Planner to find the best keywords to include in your products’ names and descriptions.
Community niches are especially valuable because you can actually find groups of potential customers hanging out online that are more likely to want and buy your products. It makes it so much easier and cheaper to target them and increase your dropship store’s sales.
Facebook, Instagram, and Pinterest are the most popular social media platforms for dropship products. You’ll find out that most times, new customers first discover you through a social media interaction. So, create the right social media foundation for your dropship store to thrive!
Content marketing is a reliable source of traffic for many dropship stores. Social media validation pushes ecommerce businesses closer to their goals by providing value and entertainment to potential customers all the way to their first purchase!
Nowadays, social media and ecommerce are almost an inseparable combo. So, take your social media marketing strategy to the next level by gradually allocating funds to promote and boost your content!
When it comes to paid advertising, it’s better to think long-term. With paid campaigns, you can measure your audience’s engagement and conversion rates. In addition, it’s a flexible advertising medium, and it’s easy to A/B test campaigns to determine which ads get the best performance.
Chip Dropship is a revolutionary business model ideal for online entrepreneurs seeking to build an ecommerce business without the need to buy and store inventory or manage shipping.
Developing an effective digital marketing strategy will play a significant role in your dropship business. Discovering trending products and creating a dropship listing will get you halfway there, but learning how to promote your dropship store will determine your overall success!