Thousands of sellers have access to AliExpress, meaning you’ll find many dropshippers selling the same products. This is why it's so important that dropship sellers follow ecommerce stores’ best practices when creating and marketing their listings.
Find out how to create listings in successful dropshipping stores that stand out from the crowd!
An accurately named product is more likely to be found by potential buyers and better ranked by search engines. In addition, accurately describing your product will reassure customers they’ve found the product they were looking for and prevent them from leaving your dropshipping store disappointed.
When writing your product title, make sure you’re focusing on the product. Your product title should be descriptive and include the following:
In addition, keep your listings professional by avoiding words such as limited collection, final sale, etc. Learn more about ecommerce SEO best practices on our SEO 101 blog post.
Knowing your customers means knowing precisely who you’ll be targeting. The tone of voice and choice of words used in your descriptions will have to be different depending on the audience.
Know your target market. Ideally, your target market should check the following boxes:
Product descriptions from AliExpress are not always well written and contain typos that will make potential buyers distrust your business. Also, repetitive copy across different stores on the internet may get flagged and reduce your search tool index score.
When writing your dropship listing’s description, less is more. Consider using bullet points and editing your description to make it easily readable. Once you’re done, scan it one last time for any information that might not be relevant to your customer and remove it.
Consider including high-quality images to communicate any extra information that the potential buyer might find relevant. For example, adding images to your description can help to explain if:
Make sure you're communicating the right message and that it's correctly spelled. Get an extra pair of analytical eyes that will never again let a typo slide through. Here are some grammar-check tools that may assist your dropship listings’ writing:
Keep your dropship listing relevant! Visit your initial AliExpress listings’ links occasionally to check for:
Once you've checked for possible changes, make sure you update your listing on Chip accordingly. You can do so by going to the dashboard.