Google Analytics provides relevant, in-depth insights about your site’s performance. We know it can be intimidating, but don’t be scared! Here’s all you need to know about getting started with Google Analytics (GA) for your Chip store.
We could give you tons of reasons, but we’ve wrapped it up to three:
It is easier than you think. Log in or create your account, and locate your Tracking ID:
Remember: This code is unique to your website; avoid sharing it with anyone publicly.
Make sure your code is working: Open your store in a different browser or use an incognito mode window. At the same time, in Google Analytics, go to Realtime > Overview.
If it has been installed correctly, you should see something like this:
A goal represents a completed activity that contributes to the success of your store - in this case, purchases. They help you measure how well your website fulfills your target objectives. Without this information, it’s hard to evaluate the effectiveness of your site!
Goals are configured at view level and are applied to specific pages or screens your users visit. Each one can have a monetary value, so you can track how much that conversion is worth to your business. There are four types:
|Goal Type||Description + Example|
|Destination||A specific location loadsExample: A listing/campaign page|
|Duration||Sessions that last a specific amount of time Example: 10 minutes or longer spent on your store|
|Pages/Screens per session||A user views a specific number of pages or screensExample: 5 campaigns pages have been loaded|
|Event||An action defined as an Event is triggered. Example: A buyer clicks on your listing ad|
When a visitor to your store performs a goal, Analytics records this data as a conversion and makes it available to you in reports.
Once you’ve set up your goals, you can access five report categories to keep track of them. These are on the left panel of your dashboard and indicate the following:
Select the date range you want to analyze, and have fun with all the dimensions and metrics you’ll find!
These two elements are the backbone of GA. All Google Analytics’ reports are based on these two elements:
For example, the dimension “Country” indicates the place from which a session originates. And the metric “Users” represents the total number of users who have initiated a session in that specific location at a specific time.
All stores are different, and the metrics for each ecommerce business may vary depending on your goals. However, we recommend constantly checking on these three:
Keep an eye on your audience growth by checking how many visitors your store gets. Users can be divided into “New” and “Returning”: New users are people who are visiting your website for the first time, and returning users are customers who have decided to come back to your store.
Comparing these two gives you an overview of your customer retention and how many new visitors have become recurrent clients.
This valuable metric indicates the percentage of visitors who buy something from your shop. It can help you size the success of all your traffic sources to find out which one is top-performing. For example, you can compare your Facebook and Instagram ads to see what channel gives you more sales.
This percentage shows how many users who land on your site leave after visiting a single page. It is calculated by dividing single-page sessions between all sessions, and the lower it is, the better!
We can say that a good bounce rate is between 20% and 45% percent. But, of course, it can depend on how your store is arranged.
Take your time to explore all metrics Google Analytics offers and decide which ones work better for your store. Here are more suggestions you can consider:
Make the most out of your GA account!
Connect Google Analytics to your Chip account > Explore GA metrics > Define your KPIs > Create and track goals > Optimize!
Key Performance Indicators (KPIs) allow you to track the performance of your store over time. According to your current performance, define your business objectives and create an action plan to achieve them. Use goals and ecommerce tracking to trace your conversions.
Access all your data easily by creating custom dashboards and reports:
You can share them on a weekly, monthly, or custom-date range basis. Select the dashboard or report > click on share and fill out the information and frequency. Voilà! Receive them in your email and keep track of your performance easily.
Make your store grow! Use the valuable information Google Analytics hands you, and learn to identify opportunities or improvement areas to take your Chip store to the next level.