As a seller, you might have never heard of engagement bait, but we’ll tell you what it is and how it works. In a few words, engagement bait refers to a tactic to create Facebook posts that tricks people into interacting through likes, shares, comments, and other actions in order to artificially boost engagement and get greater reach on the News Feed. Facebook will most likely demote or reject ads that engage in these practices.

While you can read Facebook’s article about engagement bait, we’ll quickly guide you through the key takeaways in this blog, so you’ll know what is considered engagement bait and how you can avoid using it. 

React baiting

This means asking people to react to the post (includes: like, love, haha, wow, sad, and angry).

Comment baiting

This refers to asking people to comment with specific answers (words, numbers, phrases, or emojis).

Share baiting

This refers to asking people to share the post with their friends.

Tag baiting

This refers to asking people to tag their friends.

Vote baiting

This refers to asking people to vote using reactions, comments, sharing, or other means of representing a vote.

So, how can you generate engagement with your ad campaigns?

1. Make sure the copy you use in your ads is relevant or useful. 

2. Ask questions that generate genuine engagement. 

All in all, just remember to create content that users will want to interact with and your ads will run smoothly.