Washington state celebrated America’s first Father’s Day on June 19, 1910. However, it would take another 58 years before honoring fathers became a nationwide celebration and holiday in 1972.
While the holiday isn’t as big as Mother’s Day, the National Retail Federation reported in 2019 that spending has grown by 70 percent, approximately $6.6 billion, since 2009. The growth is largely driven by an increase in spending by consumers in the 35-44 age bracket. Given the steady incline, we see 2020 as another big year for Father’s Day spending.
Specifically, we see opportunities to focus on clothing.
The only question left is, are you getting in on the action? Here’s how you can get started.
Father's Day is the perfect opportunity to sell fun personalized products. Take advantage of Chip’s Personalization Tool and make sure your customers make this year extra special with pint glasses, t-shirts, shoes, phone cases, and more! Here are some design ideas:
The Internet made dad jokes cool. You’re about to dad joke merch even cooler.
New and expecting fathers have earned the privilege to join the dad club. Let’s make sure they receive a proper welcome!
Father’s Day is all about celebrating with those who matter most. Emphasize that point with a “Father and…” design.
Granddads are dads with a bigger collection of dad jokes and they should be justly honored for it!
The best dads are often more than just dads. Take a crack at trying to define everyone’s favorite guy.