Who doesn’t love coupons? Nowadays, people are always looking for digital coupons when shopping online. Coupons make people feel special and valued as customers, and digital coupons are one of the best marketing incentives for driving conversions and encouraging a purchase.
Here, we’ll discuss the ins and outs of Chip’s Coupons, including our stackable and coupon code features.
There are two approaches you can take to share your promotional offers with buyers – URLs and coupon codes. Depending on the goal of your promotion, you have the option to choose or experiment with the method that works.
With the exception of site-wide coupons, your universal coupons and campaign coupons can now be used as coupon codes for all campaigns in a custom domain. To make the coupon code field appear at checkout, you will need to create at least one new active coupon. Coupon codes make it easier to share your discounts with prospective buyers and offer another opportunity to test ads and marketing campaigns.
Universal coupon creation follows the same steps as above, but these coupons have a broader use and can be applied to campaigns across an entire domain. To get to the universal coupons page, sign in, click Domains > Details > Promotions > Add Coupon.
With a custom domain, you have even more options with universal coupons. Instead of only being able to share a coupon URL for your promotions, you can now also share a coupon code with your buyers. The coupon code feature allows buyers to redeem offers by simply entering the code at checkout instead of clicking a URL.
Important note: Stackable Universal Coupons
Encourage shoppers to increase their order size with site-wide discounts. Simply set the promo amount and a permanent discount banner will appear on the top of your site.
Important note: Stackable Site-wide Coupons
Chip offers three kinds of coupons: % discount, $ discount, and free shipping. So, which is best? The data points to free shipping. In a recent online survey, three out of four respondents chose free shipping as their favorite type of online promo, with 46% saying they would even pay a bit more if free shipping was offered.
Test to see what works for your buyers: Free shipping is a fan favorite overall, but every brand is different. It’s wise to test campaigns with and without coupons. You may also consider charging more per item to make up for your cut in profit.