How to Avoid the Most Common Facebook Ad Mistakes

At Chip, we’ve had plenty of experience dealing with Facebook-related problems ourselves and while helping our sellers. In doing so, we have accumulated a library of knowledge when it comes to common Facebook ad mistakes and how to get out of the consequences that may result.

Top 8 common Facebook ad mistakes

While there are many reasons your ad could be disabled, below are some of the most common Facebook ad mistakes among many advertisers. 

1. You’re using your personal Facebook account to create an Ads account.
2. Your ad sparks too much controversy or negativity. Facebook removes accounts that generate too many negative interactions.
3. Your campaign objective doesn’t match your intent. Let Facebook know what you want to achieve with your campaign (conversions, leads, website traffic, page likes).
4. You’re using the same credit card for multiple ad accounts.
5. You’re mentioning “Facebook” or using Facebook-brand assets.
6. Your ad has too much text. Text shouldn’t be covering more than 20% of the image’s area.
7. You’re using calls-to-action in the ad copy or creative, for example, like, share, tag, comment, subscribe, etc.
8. Your ad copy mentions negative words like hard, tired, sick, unhappy, etc.

A lot of these Facebook ads  common mistakes could be avoided by learning about Facebook’s Advertising Policies. Facebook has created a lengthy list of Prohibited Content, Restricted Content, and more, so it’s worth your time to understand these policies to run ads with no problem. Learn more about Facebook Advertising Policies.

Facebook ad suspension

If your Facebook ad has been disabled, you’ll receive a notification or email informing you of the issue. Still, it most likely won’t describe in detail why your ad was not approved, so we’re sharing a few reasons why your ads might have been taken down. 

1. Disabled ad: An ad disabled forcibly by mass enforcement or individual policy violation.
2. Mass enforcement: Large numbers of ads in a single account are disabled simultaneously, usually due to an asset, such as a Page or Ad Account, getting disabled.
3. Individual policy violation: A single ad getting disabled due to Facebook moderation, user reports, or other opaque systems. Usually attributable to a specific policy violation in the ad.

How to create a compelling Facebook advertising appeal

Advertising on Facebook can sometimes feel like an uphill battle, but you need to stay persistent. If Facebook has decided your ad is not compliant with their policies, you can make an appeal in some cases. If your ad was taken down three to four hours after submitting it, it was likely the algorithm disapproved it.

You can make an appeal if you can’t edit your ad or feel that Facebook’s decision to not approve your ad was a mistake. In both cases, you’ll be asked to fill out this form to describe your defense. You’ll need to include the rule and reason for why your ad was disapproved before making an argument about why your ad should be approved.