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How to Create a Conversion Campaign with ChipAds

A conversion campaign attracts people who are most likely to click through your Facebook ad and buy. Conversion campaigns, when done right, can be very promising for any online business because it turns browsers into buyers.

Creating conversion campaigns with ChipAds is just as easy as in Facebook Ads. Make the most of your ads with these easy-to-follow steps.

How to create a new conversion campaign 

Here’s how to create a conversion campaign: 

  1. On your ChipAds dashboard, click on “Create New Campaign.”
  2. Choose the Conversion campaign objective and your ad account.
  3. Designate a campaign name and the spend cap (remember that the minimum spent must be $100 USD). You can also name your ad set here or later.
  4. Click the “Create” button.

Important note: Due to the iOS 14.5 update, a domain alias must be completely set up and approved by the ChipAds team before creating this type of ad.

  1. A new window will appear asking "Are you sure you want to create a new campaign?" Click in the "OK" button. 
  2. The campaign will now appear in the dashboard. If you want to change any campaign settings, click on "Edit.” Choose your campaign name and edit everything you want.  

How to create an adset

From Edit Campaign, it’s easy to create a new adset. Just click on the dropdown menu and select the “New Adset” option.

A new section will be displayed on your screen with the option to edit your adset, like: 

  • Changing your adset’s name
  • Choosing your conversion event from Purchase, Initiate Checkout, Add to Cart, and View Login 
  • Creating a schedule for your ad set with a start and end date 
  • Adding your spend limits with a daily maximum and minimum price to optimize your budget 

Audience details

Click on the "Edit audience" button to define your audience details. This includes the locations where you want to show your ad, age and gender of your target market, plus more detailed targeting demographics, interests, and behaviors. You can also exclude people you do not want your ads to reach. Don’t forget to save your audience details!

Business objective & ad placement

Source: Facebook

Select your attribution settings according to your business objective. Choose the devices, placement platform, and Facebook position for your ad set. At the bottom, you’ll see a table with all the changes you have made. Once you finish, click on “Publish all.”

How to create an ad

After you finished creating your adset, the system will return you to the main Chip dashboard page. Click Edit again to get to your campaign and choose "Create New Ad” from the dropdown menu. From here, you can start designing your ad:

  • Choose a new ad name 
  • Upload an image
  • Add the primary text, a headline, a description, your website URL, a display link, and a CTA button
  • Choose your iOS 14 conversion domain 

Once you finish creating your ad, click on the “Generate Preview” button to see how it will look when published. Finally, click on the “Publish All” button to save the changes. 

That's it! Your ad will start running according to the date you chose. Remember that you can edit your ad as many times as you want by simply following the same editing process. 

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